FOREO COMPLETELY REDESIGNS THE TOOTHBRUSH At CES 2014 Swedish company FOREO revealed their latest disruptive design the ISSA The ISSA is the first complete redesign since 1954 of a classic everyday tool the toothbrush Focusing on form and function the ISSA is a bold lifestyle statement that also is gentler and more hygienic for your teeth The soft flexible and colorful silicone is non porous meaning it s less likely to absorb microbes The silicone bristles are also much gentler yet still effective with its high intensity pulses

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... FOREO COMPLETELY REDESIGNS THE TOOTHBRUSH ...

At CES 2014, Swedish company FOREO revealed their latest, disruptive design: the ISSA.

The ISSA is the first, complete redesign since 1954 of a classic, everyday tool – the toothbrush. Focusing on form and function, the ISSA is a bold lifestyle statement that also is gentler and more hygienic for your teeth. The soft, flexible, and colorful silicone is non-porous, meaning it’s less likely to absorb microbes. The silicone bristles are also much gentler, yet still effective with its high-intensity pulses.

... FOREO COMPLETELY REDESIGNS THE TOOTHBRUSH ... At CES 2014, Swedish company FOREO revealed their latest, disruptive design: the ISSA. The ISSA is the first, complete redesign since 1954 of a classic, everyday tool – the toothbrush. Focusing on form and function, the ISSA is a bold lifestyle statement that also is gentler and more hygienic for your teeth. The soft, flexible, and colorful silicone is non-porous, meaning it’s less likely to absorb microbes. The silicone bristles are also much gentler, yet still effective with its high-intensity pulses.

Jun 09, 2014
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