FOREO COMPLETELY REDESIGNS THE TOOTHBRUSH At CES 2014 Swedish company FOREO revealed their latest disruptive design the ISSA The ISSA is the first complete redesign since 1954 of a classic everyday tool the toothbrush Focusing on form and function the ISSA is a bold lifestyle statement that also is gentler and more hygienic for your teeth The soft flexible and colorful silicone is non porous meaning it s less likely to absorb microbes The silicone bristles are also much gentler yet still effective with its high intensity pulses

... FOREO COMPLETELY REDESIGNS THE TOOTHBRUSH ...

At CES 2014, Swedish company FOREO revealed their latest, disruptive design: the ISSA.

The ISSA is the first, complete redesign since 1954 of a classic, everyday tool – the toothbrush. Focusing on form and function, the ISSA is a bold lifestyle statement that also is gentler and more hygienic for your teeth. The soft, flexible, and colorful silicone is non-porous, meaning it’s less likely to absorb microbes. The silicone bristles are also much gentler, yet still effective with its high-intensity pulses.