ICICI Bank to join Facebook bandwagon The country s largest private sector lender ICICI Bank will soon join social media platform Facebook where it plans to allow its customers to access their bank accounts among other services ICICI Bank will soon be present on Facebook The ICICI Bank page on the social media website will include a one of its kind Your Bank Account app through which you can access your bank account information while on Facebook the bank s Executive Director Rajiv Sabharwal said In a new year message to the bank s customers Sabharwal said that the customers would also be able to get updates on exclusive offers through Facebook The bank is planning to join Facebook as part of its efforts to continue to provide superior banking services in 2012 in line with its Khayaal Aapka Your Care philosophy he wrote to the customers A number of companies in India and abroad are establishing a presence on social media platforms like Facebook to reach out to their customers and get new businesses Source ibnlive com
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